the brand

Hilandel: Custom Bridal, Casual Collection

Based in New York City, Hilandel specializes in custom bridal as well as offering a collection of limited-edition ready to wear pieces.

CUSTOM BRIDAL
Hilandel custom bridal designs are made to feel authentically you from the very beginning. Each bride becomes the muse for her own dress; as it should be. The traditional market requires brides cram into an available template, we proudly break that mold. We celebrate individuality and believe that it’s each person’s unique qualities – shape, size, aesthetic, identity, culture – that make her beautiful. 

Whether you have a specific vision or you’re looking for guidance, we got you. 
Whether you want to create something from scratch or reinvent a vintage classic, we’d love to.

The process begins with a consultation and a concept. From there, we’ll share a sketch and a price quote. Moving forward, we’ll take care of the rest to make each dream a reality. We ask that you are available for a minimum of three in-person fittings. Each dress is 100% designed and made in New York City. We work exclusively with locally sourced fabrics and trims hand-selected in the Garment District. Though based in NYC, we work with brides all over the country. Think that custom is a luxury good only for unlimited budgets? Think again. Dresses start at $3,000 and average between $5,000 and $10,000. We are happy to work within a specified budget range.

Want to learn more? Visit the Hilandel Custom Process.
Have some burning questions? Check out our FAQs
Ready to book a free consultation? Let’s do it!

CAPSULE COLLECTION
Hilandel collection features an assortment of limited-edition, ready-to-wear pieces that are made to measure. Each garment is created one at a time with your unique measurements. We pride ourselves on making all items and sourcing all materials locally in New York City. Hillary created this line of Willow Skirts because she wanted a buy now, wear now option for her clients. Expanded collection to debut soon!

Want to order your very own Willow skirt? Check out the shop
Learn more about: The concept behind the Willow Skirt & how to style it.

The designer

Hillary O’Dell: Professional Designer, Amateur Anthropologist 
An impassioned feminist, creative and curious to her core, Hillary O’Dell (she/her) is inspired by authenticity and individuality. As an empath, Hillary seeks to understand others and translate their feelings into fashion. She particularly loves how designing for a specific client allows her to flex a multitude of skills giving her a new room to work in with new walls to work up against. While she’s studied and worked with some of the best across NYC, she’s not one to name drop or rely on the notoriety of others to tell her story. She prefers to let her work stand on its own.

Authentic, honest, and known to drop a few casual f-bombs, Hillary O’Dell is straightforward and tells it like she sees it. In terms of her own personal style, Hillary has eclectic taste with a keen eye for editing. She describes herself as a maximalist, however, she doesn’t own anything she doesn’t love and she’s always looking to style her favorites together in new and interesting ways. When she’s not designing or working with clients, you can find Hillary binge-watching the latest HBO/Netflix hit, supporting local businesses in her beloved Astoria, Queens, or brunching (bold coffee in one hand and a mimosa in the other) with her partner, and their silly French Bulldog Eloise.

Want to chat with Hillary? Contact us!
Ready to book a free consultation? Let’s do it!